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The Internet has been the most fundamental change during my lifetime and for hundreds of years.

It is the art of creating genuine customer value.

Marketing is not the art of finding clever ways to dispose of what you make.

The consumer is not a moron she is your wife.

Good marketers see consumers as complete human beings with all the dimensions real people have.

You have to understand as a marketer that consumers are functioning in the age of efficiency.

Great marketing makes the customer feel smart.

Good marketing makes the company look smart.

Advertising brings in the customers, but it is your job to keep them buying from you.Ĭreative Digital Marketing Instagram Captions.

The brands that can connect with the client in a real way will win.

People don’t buy what you do, they buy why you do it.

A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.

The modern marketer is an experimenter, a lover of data, a content creator, a justifier of ROI.

And people once unfooled, talk about the experience.

You can’t fool all the people, not even most of the time.

Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.

SEO is not something you do anymore, it’s what happens when you do everything else right.

New marketing is about relationships, not the medium.

In 2014, good SEO is a result of being remarkable on the web.

In 2004, good SEO made you remarkable on the web.

Google only loves you when everyone else loves you first.

It’s how you’ll find the modern audience…and your potential customers.

Digital marketing is any form of marketing that exists online.

And like people, they have real people's feelings that inform the decisions they make – that includes whether they buy your products or a competitor’s. Content is the atomic particle of all digital marketing.Make your customer the hero of your stories.Marketing is no longer about the stuff that you make, but about the stories, you tell.Imagination is the cheapest resource in the marketer’s toolbox.We need to stop interrupting what people are interested in and be what people are interested in.We must move from numbers keeping score to numbers that drive better actions.If the content is king, then conversion is queen.It’s not just about Big Data it’s about translating that into the truth. We want to know what consumers are looking for, what their values are, and how can we meet their needs.There’s never been a better time to be in advertising, and there’s never been a worse time.Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble. Innovation needs to be part of your culture.In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away.Don’t say anything online that you wouldn’t want to be plastered on a billboard with your face on it.We have the technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people.Think about what the user is going to type.It’s hard to find things that won’t sell online.It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.In the time it took you to read this sentence 20m emails have been sent.

Instagram strong together digital marketing free#

Imagine a world in which every single person on the planet is given free access to the sum of all human knowledge.The best marketing doesn’t feel like marketing.Great marketers think in terms of growth frameworks. Mediocre marketers think in terms of campaigns.